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Branding
Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers.

Companies spend millions of dollars developing their brand. They want you to recognize and associate their brands like the golden arches, check sign, GM, GE, etc. and associate it with good experience (like Quality is Job 1) It is important that your website should convey the offline branding attempts.

Your company's branding includes your logo, color schemes, domain name, motto or tag line, etc. It is important that the online and offline images of your business should be harmonious. ICBS can help you in doing it.

For those who hasn't developed a brand, we can help you develop one and to take advantage of its power. Please contact us if you are interested.

More info on branding:

Here are some articles from our knowledgebase that deal with branding issues.

Branding Concepts
"Branding" is the often subliminal process by which a business employs marketing strategies to get people to easily remember their products and services over a competitors' ... essentially, it's applied psychology. 

Use Branding to Increase Your Market Share
Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers. 

Brand Naming: Even Coke Can Get It Wrong
When Coke launched in China they naturally wanted to retain the 'Coca-Cola' name. There first attempt in Chinese was 'Ke-kou-ke-la' which had the benefit of sounding similar, but unfortunately meant "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect.

What is Branding and Why Do You Want It?
The way you get your brand across is projecting your personality - who you ARE - in every aspect of your business. What your web page looks like, the wording, the inclusion of quotes or not, graphics, the way you handle your customers, how well you deliver products, promises and services. You products and your style.

Branding for Profits
Poor brand may represent negative impression about your product or be the result of an absence of that impression. It is much more advantageous to offer a new brand to the market, than try to do something with bad image. Since we are dealing with psychology, it is clear that good image and reputation is very hard to build, but it is even harder to restore.

Branding has to be developed carefully. It is often said that you only have one-shot at making the "first impression." It is very difficult to wipe out "bad impressions." Contact us and let us help you develop your brand irrespective of how small your company is.

Branding

"Branding" is the often subliminal process by which a business employs marketing strategies to get people to easily remember their products and services over a competitors'... essentially, it's applied psychology.

Branding isn't just about logos, it's the entire "feel" associated with a company. In these days of bleeding edge technology and rapid change, people still enjoy going to places that follow a pattern of operation - it provides a sense of security. This is becoming more important as time goes on and our world, generally speaking, becomes increasingly unstable.

Michael Bloch: Branding Concepts

Branding

"The Internet has created a level playing field for all competitors. Competitors need to differentiate themselves to win the customer. A good brand name translates into a bigger market share on the Internet. A bigger market share means larger sales and bigger profits."

Gauher Chaudhry: Use Branding to Increase Your Market Share

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