Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers.
Companies spend millions of
dollars developing their brand. They want you to recognize
and associate their brands like the golden arches, check
sign, GM, GE, etc. and associate it with good experience
(like Quality is Job 1) It is important that your website
should convey the offline branding attempts.
Your company's branding
includes your logo, color schemes, domain name, motto or
tag line, etc. It is important that the online and offline
images of your business should be harmonious. ICBS can
help you in doing it.
For those who hasn't
developed a brand, we can help you develop one and to take
advantage of its power. Please contact
us if you are interested.
More info on branding:
Here are some articles from
our knowledgebase that deal with branding issues.
"Branding" is the often subliminal process by which a business employs marketing strategies to get people to easily remember their products and services over a
competitors' ... essentially, it's applied psychology.
Use Branding to Increase Your Market Share
Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers.
Brand Naming: Even Coke Can Get It Wrong
When Coke launched in China they naturally wanted to retain the 'Coca-Cola' name. There first attempt in Chinese was 'Ke-kou-ke-la' which had the benefit of sounding similar, but unfortunately meant "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect.
What is Branding and Why Do You Want It?
The way you get your brand across is projecting your personality - who you ARE - in every aspect of your business. What your
web page looks like, the wording, the inclusion of quotes or not, graphics, the way you handle your customers, how well you deliver products, promises and services. You products and your style.
Branding for Profits
Poor brand may represent negative impression about your
product or be the result of an absence of that impression. It is much more advantageous to offer
a new brand to the market, than try to do something with bad
image. Since we are dealing with psychology, it is clear
that good image and reputation is very hard to build, but it
is even harder to restore.
Branding has to be
developed carefully. It is often said that you only have
one-shot at making the "first impression." It is
very difficult to wipe out "bad impressions." Contact
us and let us help you develop your brand irrespective
of how small your company is.